Word: pitch
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Dates: during 1950-1959
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FREE LIFE INSURANCE is the newest pitch by automakers to lure customers into the showrooms. American Motors will give every Nash or Hudson buyer a $12,500 accident policy ($25,000 if both husband and wife die) on their lives while they are riding in one of the company's products. Studebaker-Packard will kick off a similar program; it will up the policy to $20,000 for buyers, but will not extend the insurance to the owner's spouse...
...their moral right to kill for the revolution that they attempted at every opportunity to make the people also a party to their act, e.g., enforced spectator participation in the mass trials. By the end of 1951 and the beginning of 1952 the slaughter had reached such a pitch that the whole of China (as the Communists intended) was shaken to its roots with terror. There was a lull in the next two years, but last year the execution rate perceptibly increased again. The result has been a widespread recognition of the futility of resisting. Lo's liquidation campaign...
...pilots in the use of jet fighters. Air Defense Command officers at Colorado Springs, Colo, attended a class in public speaking (explains ADC Commanding General Earle Partridge: "One of our generals went to Washington last week on a project involving $80 million. He had 15 minutes to make his pitch to the Pentagon. I want to be sure that he knows how to make a sale"). In Texas airmen struggled through an obstacle course on which the final assignment, an exercise in crash rescue, was to lift a heavy stone from a burning cockpit. In Labrador airmen...
...good to see that Adlai Stevenson, despite exhortations from some of his supporters to pitch his campaign this time on a less "intellectual" and more "popular" level, is not only appearing once more as the author of a book, but that he has even dared to include the word "think" in the title. To many this will seem like political hari-kari, or cutting off one's own egghead. If Mr. Stevenson should become President this year, however, his literary activity could bring a new dimension into politics. One can envision future campaigns in which best-seller lists carry more...
Baird Associates workers had lots of fun looking at distant islands in Boston harbor on pitch-black nights and taking darkroom pictures of the office staff. One of the girls, photographed by the heat-rays flowing out of her skin, proved to have a cold nose...