Word: pitch
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Dates: during 1950-1959
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...recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...call his style anything, attributes its special qualities to the dancers themselves. He never hesitates to pick up a gesture that comes from one of them. Once, recently, his uninhibited cast jokingly picked up a new step before he was through demonstrating it, made it look like a baseball pitch. He put it into the ballet...
...original authentic voices of The New Yorker belongs to E. B. (for Elwyn Brooks) White. As an editor and frequent lead-off man in the "Talk of the Town" section, E. B. White has done much in the past 28 years to set the urbane, casual pitch which is its hallmark...
During peacetime maneuvers, a submarine swimming deep in the sea is at peace with the world. Though a storm may be roaring overhead, the ship does not roll or pitch. But during a wartime attack, the battery is a weak resource. Even when "fat" (fully charged), it is good for less than an hour at full speed...
...play as "solemn gibberish." Sing Till Tomorrow was worse than just plain bad: it was fuzzily and pretentiously so, and with acting that matched the script. Involved were a druggist, his second wife and his son, who sinned with the wife and wrote a play attacking the father. "His pitch is a stammer to the far-flung stars" is a fair sample of how the characters addressed one another; and their lives seemed as curiously-and often as needlessly-tortured as their language...