Word: pitch
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Dates: during 1970-1979
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Such mid-life crises threaten to become as much a cliché in literature as they are in life. Yet Piers Paul Read, 38, puts a lot of his native English on this familiar pitch. He knows, as most chroniclers of Me Decade shenanigans do not, that private acts have public consequences; in the great tradition of British novelists, he draws society as a delicate, vast spider web, tuned to vibrate at the lightest footfall or breath of scandal. In addition, Read is a self-described "serious Catholic" and scales this novel to dimensions familiar to readers of Graham Greene...
...empty chairs do not faze Larry Pressler, 37, the smiling Senator from Humboldt, S. Dak. He launches into his pitch as if the room were overflowing. He is running for the Republican presidential nomination, he says, because the other candidates have not been offering specific solutions to the nation's problems. One of his own solutions is the increased use of alcohol as a gasoline supplement...
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Khomeini's neighboring rulers disapprove of the embassy invasion and the holding of diplomatic hostages. But the denunciations of the Ayatullah have not been as loud or as specific as the U.S. would like. That is partly because Khomeini's skill at rousing Iranian mobs to a pitch of zealotry has caused other leaders to fear that his kind of revolution could take root in their nations...
...pronounces the name of the letter: "Double-you." When the speller finishes punching the letter buttons, he presses Enter, and the machine says, "That is correct. Now spell extra." Or, if the speller has made a mistake, the machine says, "Wrong. Try again." The sentences are lifelike, and the pitch of the voice rises and falls in a normal way. Two wrong attempts bring the correct spelling, spoken aloud, and a new word to try. After ten words, another little tune plays, and the machine gives the speller's score, with special congratulations if all ten have been spelled...