Word: pitch
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...impact of such restrictions would be huge: fewer than one in five line-ups taking to the pitch in last season's English Premier League would have complied with the proposed limits. Arsenal, Chelsea's crosstown rivals from North London, regularly fields an all-foreign team...
...McCain, meanwhile, is still formulating his general-election pitch and struggling to build his core team. He is also trying, for the second time in as many years, to create a campaign that can win on a big scale. His previous attempt to run as the institutional candidate, with a projected nine-figure budget, failed spectacularly last July and nearly forced him out of the G.O.P. race. Though his campaign is leaner than his rival's, McCain says he is happy with the progress. "I am pleased with the way the campaign is going," he said just before Memorial...
...over the city, squads of anxious riot police manned street corners as Chelsea and United fans - easily distinguished by their, respectively, blue and red-and-white regalia - strolled the streets, drinking beer and riding the famous Moscow subway. In Red Square, a football pitch had been set up right by Lenin's tomb, and Russian and British fans played pickup games under a bizarre combination of Bolshevik stars and Imperial eagles. The combination of official goodwill and vigilance appears to have been successful - just a single brawl among the Russian and British fans was reported throughout...
...athletes as "95-5" players, who spend 5% of their time on the playing field of their sport and 95% training for that sport--either by pounding weights, sprinting or doing more high-tech plyometrics, which involves a lot of leaping and side-to-side movements. The company's pitch: During that 95% training time, don't use some dumb running shoe; wear our Prototype. The company is offering three types of sneakers: the Speed Trainer is the lightest, most breathable shoe, designed for athletes who spend the bulk of their time trying to get quicker. The Power Trainer...
...stage musicals and a 24-hour radio station soon followed. After 10 years establishing the brand in Iceland and Scandinavia, Scheving decided to approach Nickelodeon with the idea of a TV show. He wowed Nick exec Brown Johnson - now the network's president of animation - with an exhaustingly acrobatic pitch. "Magnus walked into the meeting on his hands. We talked for a while about the show and then he started to do mid-air splits, and one-armed push-ups," she remembers. "I thought, 'You're amazing, I need to have this show...