Word: pitched
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...runs all the way from chicken croquettes to chunks of pure beef. Pet-food makers insist that there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument-more than 80% of it on television ... The basic pitch is always to an owner's heart, not to his pocketbook. 'People always feel they have neglected their pet,' says Morris Levinson, president of Associated Products ... 'To help solve the guilt feelings, people want to feed their pet better-like themselves.' 'Who knows what greatness lives in the heart...
...welcome. Nevertheless, we require that all op-eds be signed by individuals (up to three); we will not accept for publication articles that have been authored by an organization as a whole or pieces written under pseudonym. Op-eds are meant to examine a particular argument, not make a pitch for a particular upcoming event, so we reserve the right to edit references to upcoming events that a group is holding...
...drop the T.S. Eliot references. But only if you promise not to waste your time and money on - oh, let's say Smokin' Aces. It's possible that in some half-forgotten pitch meeting someone murmured the phrase "black comedy" in describing their intentions for the movie. It is also possible that names like Scorsese or Tarantino or the Coen brothers were bandied about in that conclave. But what they meant to say was "blood bath...
...imagine, places where he aims to articulate a deeper truth rather than give a strictly factual account. But in rendering scenes such as this, he was at his best, depicting the dynamics at work among a group of people in response to capricious circumstance. I also thought it a pitch-perfect description of this man's cancer-a source of misery, without question, but one that drew many people together, if even for an instant, and managed to produce a few moments...
Later I asked Schweitzer how a Democrat could sell that energy pitch in a presidential campaign. "I can do it in a 60-second spot," he said. "Put me on the clock." And he was off to the races: "Folks, we've got a problem. We Americans use 6.5 billion bbl. of oil a year. We produce 2.5 billion ourselves. We import 4 billion from the world's worst dictators. We need to stop doing that. We can save 1 billion bbl. through conservation. Things like more efficient cars, homes and appliances. We can produce another 1 billion...