Word: pitched
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...promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding six years ago to help ordinary people figure out how to market themselves. With about 1,000 clients a month, he's a leader in the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating arena. Part life coaching, part management consulting, personal branding applies the language, philosophies and strategies of Madison Avenue to the brand that...
...interest by promoting plotlines and player drama--reality TV for the country-club set. "We have the most phenomenal characters of any sport, but we're not doing a good enough job telling the story," he says, his entertainment background evident. (His staff even calls him E.T.) To pitch tennis to the public, De Villiers hired marketing ace Phil Anderton, a veteran of Coca-Cola and the Scottish Rugby League, where he garnered the nickname "Fireworks Phil" for the countless fan-friendly ideas he brought to the sport (yes, including fireworks...
...histrionics and violence, hitting on issues of sex and class along the way. Tensions are not relieved by the appearance of Mike (Rory Kulz ’08), a passerby stranded by fog and a van crash, who rapidly joins in the fray. The action starts at a believable pitch and rapidly spirals into exaggeration and caricature. For the most part, this works, as it is delivered with an acid wit and cynicism that meshes nicely with the characters’ disintegration, giving the play something of a train-wreck appeal of watching them dig themselves deeper and deeper into...
Cheney: No, I don't know about that. (Laughter.) But I enjoy the Congress very much. And at one time thought that's where I was going to spend my career. And so I've been able to do some good up there and pitch in and help whenever I can, whenever it makes sense. I'm an extra set of hands. But I don't see that the role has changed all that much...
...Crimson offense, hampered a bit by the sluggish conditions on the pitch, was fairly pedestrian during the first half of play. Harvard managed to grab the early advantage through a goal by freshman forward Andre Akpan in the 28th minute but missed an opportunity to double their lead after junior forward Matt Hoff hit the cross bar on a penalty kick...