Word: pitched
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...necessary" improvisation--a view encouraged by White House lawyers and a series of anything-goes legal opinions. Bush, heavily directed by Vice President Dick Cheney, went with the CIA. Top-level captives would go to the agency. No one thought much about the summation of the FBI's pitch--successful prosecution in U.S. courts. That was for later, or never...
Thus innovators must master a value proposition: a crisp description of the problem their concept addresses, the distinguishing features of their approach, that approach's cost benefits and the reasons it is better than ones taken by competitors. The proposition doesn't just hone the pitch; it also aligns product development. Yet no matter how compelling that proposition is, innovation is a frustrating business. Hence the third discipline: the appointment of a champion who is insanely committed to the project. "We have a saying at SRI," says Carlson. "No champion, no project, no exception...
Federer is uncomfortable having his tennis reputation defined by Nadal. "I understand the point that [fans] think my career might go through him," he says. "I think it goes through titles." But both players understand the benefits of a U.S. Open final that includes them. Nadal serves a sales pitch to Americans who might yawn at a matchup with no Yanks. He cites Sampras-Agassi, the rivalry on which he was reared, which resembles his contrast with Federer. "I am not American, I'm Spanish, and I was following that because there are special moments," he says, through an interpreter...
...world of volunteering needs help--but not the kind you think. There are more than enough retirees looking for ways to pitch in. The problem is that too many nonprofits cling to their old ways, asking volunteers to do little more than stuff envelopes and make fund-raising calls...
Elizabeth Pantone, 17, listens closely as admissions officers make their pitch. She's an aspiring writer in an intense Westchester, N.Y., school, who is both pushing against the culture and admitting that she's working harder now in hopes of aiming higher. Her dad, meanwhile, has been trying to meet her halfway, since no matter what she does she's not likely to make it to the schools he originally had in mind. "It's been quite an education for me," he says. "I was thinking name brand in the beginning, but now I really believe in this match idea...