Word: pitched
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Although humor is only a subtle part of his recent film performances, Murray still enjoys making people laugh, and he treats any kind of public appearance--a spot on Letterman, throwing out the first pitch at a Cubs game, his frequent rounds at charity golf tournaments--as a chance to recreate the spontaneous charge of Second City. "The best thing I do all year is Pebble Beach," he says. "There's 18 greens and 18 tees. That's like 36 shows--and that's just the formal rooms...
...laptop was a PowerPoint pitch titled POTUS Presentation to project on the beige walls. It was no secret what the first piece of Bush's re-election strategy would be: to reach out to the base and make sure the Evangelicals, who Rove believed stayed home in 2000, came out this time. But appealing just to one part of one party would never produce 270 electoral votes, so Rove had prepared a series of slides, each with a great big goal in tall letters: BROADEN, PERSUADE, GROW. These were designed to show how Bush could assemble a winning majority...
...convince Hollywood and theater operators that IMAX movies can draw big crowds at premium prices. For an industry stung by a 4% drop in attendance last year and probably steeper drops this year, according to box-office tracker Exhibitor Relations Co., it may be a compelling sales pitch. "We're ready for prime time," says IMAX co-chairman and co-CEO Richard Gelfond. "It's almost a no-brainer...
...Mart launched its in-store TV network in 1997 to pitch products and entertain shoppers. But do people really watch TV while they shop? A new AC Nielsen study says Wal-Mart customers are watching seven minutes of TV while shopping, up from five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product...
...associate, I was in awe of Rachel E. Dry’s seemingly endless store of random knowledge. During editors’ meetings, whenever she would begin a sentence, “Is this dumb...” the rest of us knew she was about to pitch some incredibly off-beat, but incredibly interesting story. Rachel always seemed to know which obscure academic to contact for a story, or what former Crimed could be a potential source. It was she that led me, dragging my insecure feet, to Reverend Gomes’ Memorial Hall office to interview the venerable...