Word: pitched
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...public relations pitch is gentle enough: Let us help you make the transition to college easier. The Design U pages on Pier 1 Imports' website, for example, provide just as much information on careers and dating as on products. Some of the messages are cleverly tailored to parents facing the anxieties of sending a child away from home for the first time. The Container Store sent out half a million mailings to "The Parents of ..." this year, inviting them to come to stores for an after-hours College Night, where parents could meet, bond, munch free cookies and save...
...overwhelming. "We're overmarketed to, and I'm a little irritated," says Brenda Rizzo, mother of Ohio Northern freshman Breanne. "You go to these stores, and it's all in your face. It's too much." But just as many parents, if not more, go in for the pitch and happily splurge. "This is one of the largest emotional transitions people ever make," says Kit Yarrow, a professor of psychology and business at Golden Gate University in San Francisco. "And shopping is a way to reduce anxiety. People feel in control when they're shopping. It's something...
...more fertile area for Latham has been his personal pitch for rebuilding a sense of community. Amid material prosperity, he says, there's social isolation, frustration, depression, work stress and broken relationships. He has advocated that government sponsor mentoring for troubled boys and provide parenting-skills classes to help build bridges between people, across generations and cultures. After the Hawke-Keating big-picture focus on the economy, Latham has zoomed in to individual, family and neighborhood needs: he's practically a miniaturist. The small-picture approach can be attractive at a time of national insecurity and unease about globalization...
...opening drive, Brown exploited Harvard’s sensitivity to Hartigan’s threat. DiGiacomo’s play-action pass on first down netted 19 yards before the Bears returned to their bread and butter. Hartigan rushed between the tackles for four yards, then took a pitch left...
...circle of turbulent storms that surrounds a hurricane's eye--grows thicker and more menacing. "The red fingers of death," pilot Mike Silah jokes grimly, and as if on cue, the plane--a Lockheed WP-3D Orion operated by the National Oceanic and Atmospheric Administration (NOAA)--starts to pitch, roll and yaw, a small boat at the mercy of giant, invisible waves. I tighten the straps of my shoulder harness as the plane shakes violently. My seat drops out from under me, and for a moment, I experience the sickening feeling of free fall...