Word: pitches
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Dates: during 1960-1969
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...packaging that gift will not be easy. For one thing, it will require a skilled sales pitch to the 130 or so nuclear have-not nations...
...outsiders who argue that it should never have been undertaken in the first place, and that it is being badly prosecuted. Last week, with the broadening of the target list in North Viet Nam to permit strikes a scant ten miles from China, the outcries reached a new pitch...
...casual, clean-cut virtuosity on the "flattop" (nonelectric) guitar is little less than awesome as he drives through such standards as Black Mountain Rag and Nashville Blues. His voice curls reedily and winsomely around Matty Groves, reminding some of the young Burl Ives. The only difference: Watson sings on pitch...
...magazine readers are un usually vocal. They write in to express their approval of the magazines' stand on gun laws, and they swamp Congress with mail. One reason they are roused to such a pitch is that the magazines assure them that the Dodd bill will result in confiscation of all arms. During the hearings on his bill, Dodd charged Guns & Ammo Publisher Thomas Siatos with "maliciously misrepresenting" the bill. Siatos replied that he was merely "editorializing." Nonetheless, the gun magazines feel aggrieved at their treatment by some of the press. The American Rifleman plans to establish...
Tackling the Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features-contour bumpers, hand-welded roof, more leg room-that make it a swell value. A.M.C.'s brass expects the total specialty market to reach 1,000,000 car sales next year, counts on the Javelin to capture a 5% slice, or 50,000 cars. Added to American...