Word: pitches
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Dates: during 1960-1969
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...reasons, Johnson's operational withdrawal eliminated any last-minute presidential pyrotechnics in a campaign that was remarkably short of fireworks. Nixon, who stumped for nearly 100 Republicans in 32 states, drummed away at the President's Viet Nam policy and his "rubber stamp" Congress, but neither pitch particularly roused his audiences. Vice President Hubert Humphrey encountered such apathy everywhere he went that he finally blurted to a listless Manhattan audience: "Get with it, will you? I'm going to get you some Geritol." At a traditional "bean feed" rally in St. Paul's 12,000-seat...
Never have so many parents trembled at the salesman's glib pitch that knowledge is the key to happiness and that their children will not even find the door without an encyclopedia. Sales of encyclopedias written for school kids have at least tripled in the past ten years. Educators agree that an encyclopedia can aid learning, but only if it has something significant to say in clear words and pictures that appeal to a child - and only a few sets really do that...
...smug conviction that we are the art center of the country has only the weakest justification: we are only the center where the most buying and selling of art goes on, and we are not really much interested in art except as a sales product, whether the sales pitch is in dollars and cents or in the race to" be first with esthetic novelties...
Such "signature music" is based on the Madison Avenue conviction that the name of a product can root itself in the subconscious more readily if it is accompanied by an instantly identifiable musical trademark. Jingles are fine for the one-minute spiel, but for the short, hard pitch, signature music is the thing. Thus Siday's eight-note bleeper, played above a sizzling, highballing beat, gets the message across even without the slogan, "You're ahead in a Ford all the way"; his seven-note arrangement for the litany, "You can be sure, if it's Westinghouse...
...stinging dissent, Chief Judge J. Edward Lumbard argued that more than 99% of viewers would consider 491 purely a pitch to prurient interest. Speaking for the majority, though, Judge Leonard Moore saw "redeeming social importance" in the fact that 491 professes "constructive ideas" even while it purveys seamy sex. Moreover, he noted a vital effect of last term's Supreme Court decision in Mishkin v. New York, which apparently discarded the "average person" test of prurient interest. Now the yardstick is "the probable recipient group"-which seems to mean that judges must determine whom the material is aimed...