Word: pitches
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...Here's how it works: Select TSA employees will be trained to identify suspicious individuals who raise red flags by exhibiting unusual or anxious behavior, which can be as simple as changes in mannerisms, excessive sweating on a cool day, or changes in the pitch of a person's voice. Racial or ethnic factors are not a criterion for singling out people, TSA officials say. Those who are identified as suspicious will be examined more thoroughly; for some, the agency will bring in local police to conduct face-to-face interviews and perhaps run the person's name against national...
...matches scheduled. But to celebrate the holiday season, the club had opened the doors of its stadium, the Nou Camp, to the public, gratis. I sat in a line in the parking lot with young kids, eager to catch a glimpse of the pitch, and old men, eager to visit the trophy case - and I converted. While, over the years, my view of the Spanish Civil War has grown more nuanced, my view of Barça has grown ever more romantic. During the era of the Franco dictatorship, Barça was the lone place where the Catalans could...
...scoring in the boardroom, though, MLS still has some problems on the pitch. Although the level of play has risen dramatically, it's no match for élite European leagues--and Americans clearly expect the best. The way the league is managed, each MLS team has a $2 million salary cap. You can't buy a star with that kind of money. So the league is planning to allow each team to sign one marquee player, a designated star, who won't count against the salary cap. "Our long-term goal is to be one of the world's best...
Think the World Cup is contested just on the pitch? With the finals less than a month away--on Adidas' German front lawn no less--Nike and Adidas have launched their broadest, most expensive marketing campaigns in the history of sport, all tied to a single event. (Nike is spending more than $100 million, Adidas closer to $200 million.) Some 32 billion cumulative viewers are expected to tune in to the World Cup, and an additional 3 million people will be taking in the tournament in 12 German cities. For both companies, it is the setting for another epic chapter...
...will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black-and-gold Teamgeist (Team Spirit) match ball will be passed around the pitch. What kind of revenue can official sponsorship deliver? One example: the company says it has already sold 10 million World Cup balls, priced from $15 to $130, since December, and expects to ship an additional 5 million by year...