Word: pitches
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...plan that was unveiled did nothing to change the political obstacles Bush faces in Washington. Republicans are still skeptical; Democrats are still opposed. So the President took his sales pitch on the road to five conservative states represented by Democrats in the Senate. His Cabinet will fan out across the country as well. Will they succeed? That may depend on how satisfied Americans are when they get answers to their questions about Bush's idea for reforming the biggest and most popular social program ever...
...When nothing looks good, buy everything," says Sam Stovall, chief investment strategist at Standard & Poor's, in a pitch for diversification. That's easy to say. But what does it really mean? If you're assessing your portfolio or reallocating a retirement account, you may still be asking yourself, Where do I put money...
...SCHULBERG, 65, creator of such memorable ad campaigns as American Express's "Don't leave home without it" and the hugely successful ads for the milk industry featuring celebrities sporting milk mustaches; of pancreatic cancer; in Doylestown, Pa. As chief creative officer of Bozell Worldwide, he overruled a pitch to use an upside-down cow to sell milk, opting instead to decorate Lauren Bacall, Naomi Campbell, Pete Sampras and others with frothy milk mustaches in ads that generated worldwide publicity and spawned a 1998 best seller, The Milk Mustache Book, which he co-wrote...
...Alias was sold as--and truthfully is--the story of a grad student who becomes a spy. But what really grabbed Abrams was that Sydney Bristow (Garner) has to work with her father Jack (Victor Garber), a chilly pragmatist with whom she has a rocky history. Garner recalls Abrams' pitch: "There would be some action, but it was really a family story," she says. "It sounded completely nuts, but I said, 'Sign...
...hurry to see this tour of duty end. "Frankly, I don't care how long we're here," Moffet says. "We're not going to leave these people hanging." Sailors on the Lincoln receive constant emails from buddies elsewhere offering to pitch...