Word: pitches
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...Still, it's hard to wonder if they're going to be successful with this pitch. As any teenager could tell you, obvious pandering is not the way to go when you're trying to reach this audience. Back in the early 1990s, companies with experience in the teen market realized traditional marketing was not going to work; young consumers are too savvy for old-school ads, and too steeped in irony for sincere come...
They were particularly interested, Brumagim said, in hearing about her own adventures, which included crawling into a pitch-black cave while bats flew around her head...
...Bush's case for his domestic programs seemed dutiful compared to his pitch against Saddam. Martial speeches are just easier than ones about tax and healthcare policy, but he toured through his domestic agenda quickly - from plans to spur production of hydrogen-powered automobiles to fostering healthy forests - getting his legs under himself only for his discussion of faith based initiatives. His plan for removing taxes on dividends is failing. Members of both parties oppose it and all he did was essentially re-read the talking points. Bush can be evangelical when talking about education. When he sold his first...
...Issue overload hampered Bush's economic pitch last year and there are signs it will again. Last week, twice, when President Bush tried to draw headlines and attention to his growth package, he trumped himself by making more news with his remarks on Iraq. One aide was so focused on proving that the public supported the president's policy towards Saddam Hussein, he was willing to get off message about the economy. "The Iraq numbers are fine," he said, "it's the numbers on the economy that worry us." Tonight, Bush did more to help the first than...
...third of adults are considered obese (say, 190 lbs. or more for someone 5 ft. 6 in.), up from 14% in 1980. Any way you look at it, heavy Americans represent a fast-growing market with special needs. Until recently the business world's primary response was to pitch diets, workouts and potions to those determined to melt off the pounds. The weight-loss market grew to about $40 billion last year, from $33 billion in 1999, according to Marketdata Enterprises of Tampa, Fla. Even drastic measures are catching on. Last year 63,100 obese patients--including celebrities like Today...