Word: pitches
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...time for campaign 2000 TV ads may have cost $1 billion. And as TV repeated the same presidential, single-issue, House, Senate and ballot-proposal ads hour after hour, it became nearly impossible to receive vital information on which fast-food chain has the Backstreet Boys promotion. Some pitch-drunk voters say this is a bad thing. I say this: Anyone who whines about being deluged with political ads is a crybaby who does not deserve to live in the greatest country on earth. Complaining about having a disproportionate voice in choosing the leader of the world's only superpower...
...gave the go-ahead for the Grinch movie because the material "had been tried and tested for decades on television," but she left nothing to chance. In July 1998, Geisel's agents notified producers by letter that "How the Grinch Stole Christmas!" was up for auction. In order to pitch their ideas to Geisel, the suitors ultimately had to be willing to pay $5 million for the material and hand over 4 percent of the box-office gross, 50 percent of the merchandising revenue and music-related material, and 70 percent of the income from book tie-ins. The letter...
...Nicholson (who had expressed interest). But Universal, which had already made a major investment in Seuss at its theme park, came out swinging. And though revenue would have to be shared, "it was [easy] to see the ancillary opportunities," says Universal Pictures chairman Stacey Snider. When the studio's pitch by Grazer and director Gary Ross ("Pleasantville") didn't fly, Grazer's producing partner, Ron Howard, was recruited to woo the widow...
Republicans were speechless at the gift: if Bush was working mightily to pitch his tent squarely in the center of the playing field, it sure helped him that Gore seemed to be laying down his weapons. Here's what he wasn't saying very loudly: Care about child poverty? It's the lowest in 20 years. Unemployment? Lowest since 1969. Don't like Big Government? It's smaller as a percentage of the GNP than at any time since 1965. Middle-class tax cuts? Clinton put through the largest of those in 11 years...
...Wednesday, after the President graciously accepted the hand-off of Representative Gregory Meeks' rambunctious one-year-old, instantly captivating her with a hybrid game of patty-cake and applause on cue, he seamlessly delivered the rationale for continuing what he had started in near perfect political, historical and emotional pitch. "It takes a long time to turn a country around," he said, after ticking off the achievements of his Administration, and noted, "This is the chance of a lifetime to build the future of our dreams for our children...