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What Massey did not do was back up the First Lady's recollection that it was he who brought together Madison and Rose. He remembered only having made an unsuccessful pitch to Madison's president, John Latham, and told the committee he didn't recall how the work eventually ended up with Rose. McDougal has claimed it happened via Bill Clinton, who stopped by his office on a jogging run and asked him to pass business along to his wife. It's a story both Clintons deny...

Author: /time Magazine | Title: LIFE IN THE WIGGLE ROOM | 1/22/1996 | See Source »

Figuring he at least should hear Dr. Hasan's pitch, Greaves met him in April 1993. Health Net was thriving. The year before, Greaves had made a base salary of $658,713 and a bonus of $815,000. Additional pay, including nearly $300,000 from a long-term incentive plan, boosted his total compensation to $1.9 million...

Author: /time Magazine | Title: MEDICAL CARE: THE SOUL OF AN HMO | 1/22/1996 | See Source »

...MERCEDES BENZ VIA JANIS JOPLIN Sure, sure, it prostitutes the spirit of the 1960s, but the finest car ad of late achieves perfect-pitch simplicity. A new model E-class coasts toward us on the TV screen. The only sound we hear is Joplin belting her classic Mercedes Benz...

Author: /time Magazine | Title: The Best Of 1995: ADVERTISING | 12/25/1995 | See Source »

...more important revelations were implicit. After 15 years in the white-hot limelight, Diana's perfect p.r. pitch has become her best weapon. From the melancholy kohl-rimmed eyes to the hesitant body language, from the lack of spite (she'll take "half" the responsibility for the split) to the deference to the Prince ("I await my husband's decision" about a divorce), Diana played her part with great cunning, showing that when she says she won't go easily, she means...

Author: /time Magazine | Title: NOW ON TV: DIANA, GODDESS OF THE HAUNT | 12/4/1995 | See Source »

With time to improve their prospects, the Doleites are indeed sharpening their pitch. "We'll take Gramm's bark off in Iowa," says Reed, confirming that a series of negative TV spots have been tested before focus groups. One of them, a Dole staff member says, highlights Gramm's 1974 investment of $7,500 in an R-rated movie titled Beauty Queens. (It never actually got made...

Author: /time Magazine | Title: WILL THE REAL BOB DOLE PLEASE STAND UP? | 11/20/1995 | See Source »

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