Word: pitches
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...Botterill, a psychologist who works with the Chicago Blackhawks, "the very best athletes can use their emotions -- and anger is one of them -- to push their performance up." In fact, a baseball adage has it that managers prefer players who get mad. Anger steps up the body's pitch: blood pressure rises, heart and respiration rates quicken, and adrenaline surges. That may sharpen performance by heightening alertness, boosting energy and speeding up reactions...
...says Ashley Petrus, 12, of Columbia, S.C., who liked the sport the first time she picked up a mitt. "You really get into it. The best part is the feeling of pride when you catch." And as her brother Brad, 9, pointed out after he neatly snared Ashley's pitch, "you don't have to be exact. If the ball hits on the mitt's side, it sticks...
Lots of batters have charged the mound after getting hit by a pitch, but when Detroit outfielder John Shelby went after Boston's Roger Clemens last week, the slugger took his bat along on the trip for emphasis. That's a big no-no. Shelby, who was tackled by the catcher, earned an ejection and may be suspended...
...mountaintop, where the life-giving star is worshiped, no one slept a wink. There in the cold, thin air of Hawaii's Mauna Kea, home to the world's greatest concentration of high-powered telescopes, the scientists paced, fretted and nervously tuned their instruments. Night is darker than pitch at the crest of the 4,300-meter (14,000-ft.) dead volcano. In that utter blackness, the ultimate sun worshipers waited for the day that would dawn not once but twice...
Agency executives can be forgiven if they jump every time the phone rings these days. At any moment, an enviable client may invite a pitch or a major chunk of their business may walk out. When New York's N W Ayer celebrated its victory last week in capturing the $30 million Bayer aspirin account, the agency was still smarting from the loss two weeks earlier of the $65 million J.C. Penney account. Advertisers are flexing their spending muscle more aggressively than ever before. Even longtime clients feel little loyalty anymore to their agencies. As a result, ad firms...