Word: pitches
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...useless junk when the firm failed to pay the company monitoring the equipment. And the American Association of Retired Persons decries the industry's high-pressure sales ploys. According to Myra Herrick, a retired Boston AARP representative, one elderly woman bought a Lifecall system after a four-hour sales pitch because she wanted the salesperson to leave. (Lifecall denies knowledge of the incident.) AARP contends that at $1,000 or more plus monthly monitoring fees, the systems are usually costlier than emergency-response services provided by many local hospitals...
...here's a free idea for some medical entrepreneur. Give the HMOs snob appeal. Call the thing Executive Health Maintenance. Add a few cheap frills. Change the sales pitch. "Tired of schlepping from doctor's office to doctor's office, waiting around in squalid surroundings, filling out all those forms? Come to Executive Health Maintenance. We'll take care of everything. Not only do we have the best specialists, plus in-house lab tests and pharmacy, all in one convenient location. We have fresh coffee and croissants in the waiting room, as well as a fax machine, current issues...
...buddies and fighter pilots, a hot new character has emerged. Meet a hero for the 1990s: the dead. Or nearly dead. Or just back from the dead. But don't be spooked. Hollywood believes this could be fun and meaningful at the same time. Just listen to the sales pitch for a script being peddled around the studios right now: "It's a Ghost kind of Die Hard. It's a Home Alone Ghost. Better, it's a Ghost Alone...
...industrial and financial powers -- the U.S., Canada, Britain, France, Germany, Italy and Japan). After dropping some heavy hints, the Soviet President last week came right out and asked for an invitation to the G-7 summit meeting to be held in London in July. There he could make his pitch in person to the leaders of the countries that could supply the grants, loans and credits he seeks and try to reassure them that the money would be put to good use rather than disappearing into the maw of the chaotic Soviet economy...
...glossy brochures of Kentucky pastures, Minnesota lakes, South Dakota prairies, Houston skylines and Indiana sunsets convey not who Americans are but what foreign investors want to see -- mainly people who are white, rural, nonunion, eager to work hard and unlikely ever to make any trouble. Sometimes the pitch seems meek and submissive. Listen, for example, to Mike Doyle, international development director of the State of Iowa: "Iowa has a lot in common with Japan. We like to promote the homogeneous relationships within Iowa. We are a morally conservative state that appeals well to Asiatic society. Iowans also revere their elders...