Word: pitches
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...like effects and deep layering of color, Ryder painted "lean over fat," so that slower-drying strata of paint underneath pulled the quicker-drying surface apart. He would slosh abominable messes of varnish on the surface, and pile up the pigment by incessant retouching until the images became quaking pitch lakes...
There are plenty of other tricks to the trade. Most pitches rely on sentences that are short, punchy and startling. ("Hatch chicks in your bra!" says an offering for Countryside magazine.) The intimate second person "you" is usually invoked in the first sentence and sprinkled liberally throughout the rest of the pitch. Prices are rarely rounded. (A $29.95 price tag helps people believe the item is still in the "$20 range.") Pitches often run to several pages. (Says Kikoler: "The more you tell, the more you sell.") The message is often printed on toned paper because warm colors apparently evoke...
...Cleveland and Equifax Inc. of Atlanta to draw up sophisticated demographic models, consumer profiles and potential customer lists. A thorough computer sorting of all these sources -- which sometimes includes information from up to 100 lists -- will then turn up a list of customers who might respond positively to a pitch for a home-equity loan...
...while a trip to a junk-free mailbox might be less irksome, it would also be less helpful and interesting. The challenge, for senders and consumers alike, is to look hard at the flood of third-class communication and find ways to maintain the dialogue at a reasonable pitch...
...spin on the word. Just as this movie refuses to impose a thrusting dramatic structure on a story that is all incident, it also refuses to adopt anachronistic sociological attitudes toward its people. It retains novelist Connell's tone -- one of ironic compassion -- and sustains as well the perfect pitch of his voice, never going flat or sharp. That is to say it neither falls into easy sentiment nor strains for cheap satire. Instead it grants the Bridges the dignity that they -- and most people of their time, place and (upper middle) class -- worked so hard to achieve and that...