Word: pitchgirl
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Tugging open all those empty refrigerators for Westinghouse hardly gave her a meat-and-potatoes background for her new job. Indeed, onetime TV Pitchgirl Betty Furness, 51, was as surprised as anyone when President Johnson appointed her his $26,000-a-year Special Assistant on Consumer Affairs, replacing Mrs. Esther Peterson, who returns to full-time duties as Assistant Secretary of Labor. Betty got interested in politics while doing commercials at national conventions, stumped a bit for L.B.J. in 1964, lately has been recruiting for Project Head Start and VISTA. Becoming the consumer's guardian angel is "going...
...station WBBM came an infectious, high-pitched voice: "Hi, kids, my name's Susan." Then the big, fluttery eyes, shiny bangs and friendly full-moon face of Susan Heinkel, 12, brightened the TV screen. After eight ingratiating months as a mistress of ceremonies, star performer and pitchgirl (13 sponsors, e.g., Kellogg's, Pepsi-Cola) on Chicago's most popular local daytime show, Susan was doing her first network edition of Susan's Show over 69 stations (Sat., 11 a.m. E.D.T., CBS). Unruffled and unassuming ("We must remember," she reminded her mother before air time...
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