Word: pitching
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Dates: during 1960-1969
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...Manhattan's Doyle Dane Bernbach, which had been working on the Humphrey campaign since last May, the dartboard pitch had real impact. To the Humphrey people, it seemed more like subliminal sabotage. DDB dutifully went back to its storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
...than most. The new cigarette is 23 mm. in circumference v. 25 for most cigarettes. "It's the esthetics that are important," says Philip Morris Vice President John Landry. "A girl has to feel comfortable holding it and smoking it." Leo Burnett Co., the ad agency, intends to pitch them to the emancipated woman, who, along with the right to vote, can now have a cigarette made for her. "You've got your own cigarette now, baby," cool TV commercials for Slims. "You've come a long long way." To emphasize the point, Virginia Slims will...
...choosing a President. In the 180 years since ratification, more than 500 proposals have been advanced in Congress for abolishing or altering the College. Forty reform amendments are currently before the House Judiciary Committee, and debate about the function and wisdom of the system is reaching the highest pitch in decades...
...that triggered the terrible McLain temper. He still gets mad when he thinks about it: "Isn't that a hell of a way to make a decision ?on the basis of one ball game?" Denny was still fuming when he was called up from a farm club to pitch for Detroit in September 1963. In Tiger Stadium on Sept. 21, he made his major-league debut?against the Chicago White Sox. A few days before the game, Detroit Manager Chuck Oressen took Denny aside, and in a few short minutes of instruction taught him how to throw a curve...
...learned not to make that kind of demand, not to ask for a relationship of dependence rather than one of equals face to face"). Even so, British critics have compared the author to Virginia Woolf, noting that both have the knack of tuning the physical world precisely to the pitch of the characters' emotions...