Word: pitching
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Dates: during 1990-1999
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...small specialty companies that traditionally catered to this market, but now mainstream companies are catching on. Advertising dollars aimed at black consumers have jumped 85%, to $757 million, just since 1984. Meanwhile, black marketing specialists and advertising firms are being hired to help companies customize their products -- and their pitch -- to black tastes...
...column. In his acceptance speech, he played the stature card, reminding Americans that on his watch the Berlin Wall fell, communism crumbled and Kuwait was liberated. After wrangling for weeks with advisers over how to reconcile his respectable record abroad with his listless performance at home, Bush reduced his pitch to two sentences: "This election is about change. The question is, Who do you trust to make change work for you?" Translation: "I'm not perfect, but the other guy's worse...
Striking themes more political than presidential, Bush attacked Clinton as a dangerous liberal who would raise taxes and has dithered at times of personal and national crisis. While perhaps not inspiring, Bush's lesser-of-two-evils pitch seemed to be working: by week's end polls showed that Bush was narrowing the gap as the relentless Republican attacks began to cut into Clinton's favorable ratings...
...authority to speed up peace talks with Palestinians and Israel's Arab neighbors, which start again in Washington next week. For Bush, the cheery tone of U.S.-Israeli ties should be an electoral plus. The peace talks are a remarkable diplomatic feat, capable of reinforcing Bush's campaign pitch that his international leadership gets results. And because some key electoral battlegrounds -- California, Florida, Illinois -- have large Jewish populations, the President is delighted to show that he and Rabin can do speedy business together...
...energy and inventiveness. James pulls no punches with his caricatures; both black and white concepts of race are adeptly, savagely satirized. He gets in especially sharp jabs at Black nationalism with his screeching Uncle H. Rap Remus, a preacher who leads his congregation in chanting, "All whyte people pitch over and die now!..Puke blood! Swell up! Turn purple...