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Word: pitching (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...types from shows like A Current Affair and Hard Copy, have converged on this drowsy resort. Local TV news shows, with their marvelous ability to manufacture hysteria, pump images out to the heartland every night, creating the inaccurate impression that the trial is a drama conducted at a fever pitch and that the media coverage is a "zoo." A zoo it may be, but one with very small, very docile animals...

Author: /time Magazine | Title: Press What's in a Middle Name? | 12/16/1991 | See Source »

...loved the book! Now see the movie! That's how Hollywood used to sell films based on best sellers. But if the film is a notorious flop, like Cleopatra or Heaven's Gate or last year's The Bonfire of the Vanities, the pitch is, You hated the movie, now read the book about how this bad movie got made -- and how it got made...

Author: /time Magazine | Title: A Goner from the Git-Go | 11/25/1991 | See Source »

...movie. O.K. But what do we see? Often, we see what we hear: the dialogue that makes us laugh, or the music that cues our tears. If we do look at a film, it's to watch the actors' fine faces emoting at high pitch. Everything else, everything that touches our senses more subtly -- the lighting, the decor, the very design of the film -- is just furniture. We go to Macy's for that stuff, not to the movies...

Author: /time Magazine | Title: Keep An Eye on the Furniture | 11/25/1991 | See Source »

...black and maintained a black presence on the high court, "so much the better." That would seem to be Bush's attitude toward racial code. When his campaign harps on Willie Horton, Bush believes he is only making a point about crime. If some voters find the pitch more persuasive because Horton is black -- well, so much the better...

Author: /time Magazine | Title: Politics Why Bigotry Still Works At Election Time | 11/25/1991 | See Source »

...than you have, and I know what's really good. I know what I'm up against." Fair enough. But his contemporaries are up against something equally formidable: the Scorsese canon. Cape Fear is a worthy addition to it; the new film meets the challenge of starting at fever pitch and then ascending to a climax that plays like a hurricane of hysteria...

Author: /time Magazine | Title: Filming At Full Throttle: MARTIN SCORSESE | 11/11/1991 | See Source »

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