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Word: pitching (lookup in dictionary) (lookup stats)
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...watch networks--HGTV, ESPN, Nickelodeon--as much as they do shows. MTV, in the pre--Real World era, was the first network to teach viewers to watch this way. Quick-cut and compressed, music videos were not just a new way of selling music; they changed TV series (the pitch for Miami Vice was simply "MTV cops") and influenced movies (graduating directors like Spike Jonze, David Fincher and Michel Gondry). The best clips from MTV's all-video '80s heyday--from Michael Jackson to Talking Heads--capture the power of the music rather than replace it. MTV taught...

Author: /time Magazine | Title: 17 Shows That Changed TV | 9/6/2007 | See Source »

...novel, had other equally important stuff to do. She was a visible political agitator, visiting Hanoi during the Vietnam War, rallying antinuke protesters, and handing out antiwar leaflets on her Greenwich Village street corner. Among the first writers to celebrate the lives of ordinary mothers and wives--with her pitch-perfect ear for the Yiddish-tinged dialogue she grew up with in New York City--Paley won critical raves, the prestigious Rea award and a cult following...

Author: /time Magazine | Title: Milestones Sep. 10, 2007 | 8/30/2007 | See Source »

...with when you were born. If you are over 35 or 40, you were probably raised to guard your privacy and hide your slipups. But reality TV, Web 2.0 and social networking have accustomed people to public performance. Karaoke shows, which reward correct lyrics, not proper pitch, fit the new American belief that lack of talent is no reason not to command an audience. The Singing Bee's slogan--"You don't have to sing it well, you just have to sing it right!"--would make a great national motto...

Author: /time Magazine | Title: No Talent Required | 8/30/2007 | See Source »

...Trippi likes to say Edwards is running a "transformational" campaign that calls on our better angels rather than a "transactional" campaign full of policies meant to buy votes from specific groups. But Edwards' sales pitch is full of transactions-a couple hundred billion dollars' worth of them, give or take-and the crowd in Ottumwa wants all of it. When he is finished, the people clap and whoo-hoo and head up to shake his hand and hug Elizabeth. A gray-haired woman in front of me, who wears a blouse covered with Harley-Davidson logos, is cheering as hard...

Author: /time Magazine | Title: John Edwards Bets the Farm | 8/29/2007 | See Source »

...vote as Republicans that there isn't much point in trying to woo them with policy proposals, unless they are hard-line, which usually results in pandering charges. But Obama seems to see an opening here others don't: he appears to be making, with this proposal, a pitch for younger voters and newly arrived Cuban immigrants, who have more liberal attitudes about rules regarding money and travel...

Author: /time Magazine | Title: Obama's Foreign Policy Reset | 8/23/2007 | See Source »

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