Word: pitching
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...Honda says by year's end it will sell a hybrid edition of its V6 Accord that will outperform the standard version in fuel economy and pickup. "We want to sell it on the basis of advanced technology and performance," says Honda spokesman Andy Boyd. That's a novel pitch for a hybrid. Only two years ago, such cars were small and underpowered and, with their oddball designs, seemed destined to appeal mainly to environmentalists, technology buffs and Hollywood stars, who won p.r. points for driving them...
...this for a sales pitch: we're going to take your money and invest it in an almost indescribably complex way. Some of our strategies may be similar to those that caused the infamous 1998 collapse of Long Term Capital Management, an investment house saved by a $3.6 billion injection from a collection of the financial world's biggest companies and the intervention of the U.S. Federal Reserve Bank. Oh, and don't forget: we'll help ourselves to commissions of up to 20% of your gains, our products are barely regulated, they're not registered with the U.S. Securities...
...backyard where he and his brothers contested their fierce "Tests" - played always, at the insistence of their father, with a hard ball. Other times, with local boys, they'd set up stumps at the park around the corner or at the beach, where they chose between two types of pitch - fast (the hard sand) or a subcontinental turner (the soft stuff). These games could go for hours, like sessions of the various solo bat-and-ball activities that young Greg would settle for sometimes...
...turns out John Kerry doesn't like nuance so much after all. His speech last week in Phoenix, Ariz., before the Democratic Leadership Council used the word strength--or strong or stronger or strongest--three dozen times, marking the presumptive presidential nominee's most obvious pitch yet to prove he's not your dad's Democrat. But it's not the only noticeable change in his rhetoric since he swept up left-leaning voters in the primaries. Kerry has dropped references to "Benedict Arnold CEOs" who outsource U.S. jobs, preferring instead to talk about his proposed tax cuts for corporations...
With an election expected later this year, the outline of Howard's campaign pitch just got clearer: continued economic growth, tax cuts all round, and generous payments to voters with children (or those planning to have them) and the aged. Howard has played this game before. Three years ago, he was toast, his government seen as "mean" and "tricky." Sure, 9/11 and the Tampa issue allowed Howard to display his superior national security credentials compared with Labor aspirant Kim Beazley. But a Budget-time spending bonanza six months before the poll helped Howard and his government to get back...