Word: pitching
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...activists--gay and conservative--saying the decision is a sea change? Partly because donations rise when emotions do. When the Rev. Jerry Falwell said in the New York Times that Thursday was "as bad a day as the court has had," you caught a whiff of his next funding pitch. Similarly, David Smith of the Human Rights Campaign, a gay political group, admits that there have been "only a handful" of sodomy prosecutions. "But," he notes brightly, "this decision provides momentum to our legislative work...
Pity the automaker trying to pitch a new car to today's style-conscious young American. That customer lives at the end of a bumpy, uphill road--as shown by the early response to Honda's Element. A boxy, SUV-like vehicle launched last year, the Element is what Honda calls a "dorm room on wheels." It was designed to appeal to young drivers who want to pile in gear and friends; TV ads show sexy college-age kids taking it to the beach and partying beside it. It's an alluring image--especially, it turns out, if your hair...
...Deal For Real? Buying David Beckham enriches Real Madrid's commercial prospects but may leave it poorer on the pitch. Rumors swirling around the Spanish soccer club suggest the arrival of the English star has upset Luis Figo, Madrid's spiky-haired Portuguese ace. Figo plays on the right side of midfield, Beckham's best position. Although Figo is by common consent the better player, insiders say he is worried the club may give his role to the new guy for purely commercial reasons. Rather than warm the bench, Figo is said to be looking for another team. Europe...
...never the only reason the Bush Administration wanted to topple Saddam. But it was the big reason, the casus belli, the public rationale peddled over and over to persuade a skeptical nation, suspicious allies and a hostile United Nations to get behind the controversial invasion. And while that sales pitch fell flat overseas, it worked better than expected at home: by late March, 77% of the public felt that invading U.S. troops would find...
...losing billions of dollars, executives at low-fare airlines are out helping load bags when necessary and are tying their pay to their firms' performance. The small airlines have also done away with or reduced the traditional charges for changing tickets or checking extra baggage--all part of the pitch that they're grateful to have your business...