Word: pitching
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...want my butt to hurt," says Bruckheimer, 57. "I just want to keep the story moving. I try to take the air out, just like in our movies." All three of his shows start at point A and end, completely resolved an hour later, at point B. "The pitch for Without a Trace was a magazine thrown on my desk with the headline WHERE IS CHANDRA LEVY?" says Warner Bros. Television president Peter Roth about the missing-persons show. "The one-line pitch was 'Whoever finds her.' I thought, Absolutely, yes, yes, yes." CSI, a forensics-lab cop show...
...their butts off the figurative couch and work outside the living room. They have to become hunters adept at tracking the consumer prey. They're investing millions to learn your habits, tastes and routines, when you commute, recreate and flush--and they're using this intelligence to pitch their products at a moment when you can't possibly turn away...
...chairman. Some of his ideas for reviving the airline involve RSA's other unorthodox ventures, including its $5 billion in media holdings and its string of acclaimed Alabama golf courses, the Robert Trent Jones Golf Trail. "I'll give US Airways free advertising," Bronner says. The pitch: "Fly US Airways to the Robert Trent Jones Golf Trail...
Walsh cycled through two pitchers before he found one that worked in its closer. But even Walsh never thought Wahlberg, who’s nursed a sore finger for much of the season, would be able to pitch very long when he entered in the fourth inning...
...tilting for a slice of a market estimated to be worth $1 trillion by 2015. The governments of both the U.S. and Japan are each investing more than $700 million in the field this year; the E.U. is playing catch-up with a four-year, €1 billion pitch - hampered, says Ottilia Saxl of Britain's Institute of Nanotechnology, by the fact that European research relies predominantly on vulnerable small businesses. "Nano" is fast becoming a must-have prefix in advertisements for everything from cosmetics to trousers to tennis racquets. But as the technology enters the mass market, fear...