Word: pitching
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Later in the quarter, the Crimson used trickery to add to its lead. On first down from the Holy Cross 34, Byrnes went in motion and took a pitch from Rose. But instead of heading upfield, Byrnes—a former high school quarterback—set up just outside of the tackle box and heaved a pass toward Morris, who was well behind the Crusader defensive backs...
...last week was no different. The attempt of nine first-years to navigate the fair as a group fell apart in minutes: Three veered off toward the musical organizations, another made straight for the Undergraduate Council table and, one by one, the remaining stalwarts fell victim to the recruitment pitch du jour...
...getting better. To help seed demand for Actonel, for instance, the company set up bone-density screenings in chains like Wal-Mart. Pantene, a billion-dollar brand that had reached a plateau, has practically reinvented its marketing pitch and as a result is growing by double digits. Instead of targeting customers with normal, dry or oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing...
...reporter with a round-trip airfare. Except for one piece, all the essays here have appeared in print before, most in collections. But you can't blame Naipaul's publisher for hurrying a book out, even a recycled one with a slurpingly adulatory introduction that reads like a pitch from a candidate for official biographer. After all, it is not every day that someone on the publisher's list wins the Swedish lottery...
...urging of Powell and others, prioritized building a broad anti-terror coalition and the Iraq issue was relegated to the backburner - until the President's "axis of evil" speech earlier this year. That was the cue for a new round of speculation over a U.S. invasion, which reached fever pitch this summer as leaked war plans filled the headlines - a reflection of fierce bureaucratic infighting over the wisdom of going...