Word: pitchman
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...company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend is not about golf but about creating buzz around the brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going...
...Groomed for greatness from infancy, Woods is the rare phenom to fulfill his promise. He's a multiethnic star with a megawatt smile and what was a clean-living image - qualities he harnessed to become the consummate corporate pitchman, the world's richest athlete for eight years running and the target of unending idolatry. When athletes meet the stratospheric expectations heaped upon them, we have fewer incentives to unwrap their shiny packaging. Now that Tiger's brand has been dented, fans who bought Nikes or quaffed Gatorade at his urging may be channeling their disillusionment into moral outrage. They...
...Ford: Infomercial pitchman...
...ubiquitous pitchman in India, he promotes products from Pepsi to Hyundai as well as his own perfume line, SK. (Read "From Slumdog...
...spoken-word rendition of Elton John's "Rocket Man" to his latest lyrical spoof of Sarah Palin's farewell speech on The Tonight Show, Shatner has proven himself to be the reigning master of self-mockery. TIME spoke with the Emmy Award-winning Star Trek icon turned Priceline pitchman about his off-camera relationship with Conan O'Brien, buying dinner for J.J. Abrams and why, when it comes to musical collaborations, he's not unlike Dracula...