Word: pitchman
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Dates: during 1960-1969
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...Meet the Press. Called Comment Capsule, it consists of a film interview with a different guest each week. A crewcut, slow-talking fellow, Greenwood, 36, is introduced as the president of the Midwest Federal Savings and Loan Association, but the plug in his "noncommercial commercial" ends there. The real pitchman is the week's visitor, for Greenwood never interrupts nor asks any discomfiting questions. All he does is get the guest started...
Finger Stitcher. And his audience knows him-as a straight, if sometimes confusing, pitchman whose lack of polish is somehow his shining virtue. "There's too much damn talk on TV," he says. "Other variety shows have skillful and amusing hosts, but they spend too much time getting into the act. The most difficult thing in the world is to shut up. Besides, whoever said a master of ceremonies had to be a glamour boy? What counts is the kind of product he puts...
...diagnose only a nagging headache. Still, to the extent that they are aware of p.r.'s largely invisible operations, growing numbers of people suspect that they are being manipulated by hidden "image merchants." Sometimes the p.r. man is regarded as merely an inventor of gimmicks, the old-fashioned pitchman or pressagent with pretensions. Sometimes he is regarded as a new creature with Big Brotherly skills in brainwashing. In fact, the good public relations man is more than a pressagent-though not even the best is ever wholly free of flackery-and considerably less than Big Brother. His calling contains...
...which he stars as a frontier preacher. Its title: God, Guns and Guts. Richards himself is no longer active as a minister, but he remains a religious man who believes that "you have to have faith to achieve." How does that square with his role as a breakfast-food pitchman? Describing his work as "just straight selling of good food," Richards says he has made it clear to General Mills that "I would never say anything in the ads I didn't believe in." The company needn't worry. Bob Richards starts every day with bacon, eggs...
...takes quite a pitchman and a lot of positive thinking to describe the recent Buddhist riots not as a threat of overthrow, but as a "test of Premier Ky's statesmanship;" or to view Ky's autocratic ousting of General Thi, as "the emergence of democratic leadership." Thi had to go, the Ambassador, asserted, "because he didn't represent the majority." The majority of the Vietnamese people? he was asked. "No, the majority of the military leaders...