Word: pitchman
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Dates: during 1960-1969
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...Pied Piper of physical fitness" is how he styles himself, but the man of Hamelin could never hold a flute to the Rev. Bob Richards. At 43, the former Olympic pole-vault champ and Wheaties pitchman is jogging and biking 3,000 miles across the U.S. in a one-man campaign "to get Americans off their duffs," as he puts it, and impress upon them the need for health-giving exercise. Last week, having already swum the turbulent Colorado River and trotted across the Rocky Mountains, he was in Indiana, heading relentlessly eastward toward New York. "At every stop," says...
...time he was 18, Edward Leo McMahon Jr. had been a pitchman for eight years. He was the genuine article, too, peddling merchandise on the sidewalks: "Folks, I'm gonna show you the Morris Metric Slicer. Two dollars is the price on the box, but forget the two dollars. I'm talking about one dollar, and I'm throwing in the onion slicer and the juice extractor." When Ed talked, the folks listened. And when they listened, they usually bought...
...Among those appearing at the ball will be Hugh O'Brian, Roger Williams, Lionel Hampton, Tony Bennett, Carson, James Brown, Connie Francis and Joel Grey and the George M! company. At the end Dinah Shore will sing America the Beautiful with the three service academy glee clubs. Says Pitchman McMahon: "That's gotta be Heartland, U.S.A...
...deliberately outrageous, it is because they are. The gimmick game is called "brand recall," and the ground rules dictate that the only ads that anybody remembers are the very good and the very bad. Pretty good does not count. Quick: Which airline promotes its baggage service by shipping its pitchman in a crate with his head sticking out? Everybody remembers greasy kid stuff, but what stuff is supposed to be superior? Which TV manufacturer, to prove that all its money has been poured into developing a better set, shows its board of directors in their undershirts? If a viewer...
Last week Cavett interviewed Comic Pat McCormick, who discussed the possible effects of a steel strike on the California Christmas-tree market. Cavett is still too innocent to prevent a veteran pitchman like Art Linkletter from wresting the show away from him and giving a 15-minute spiel for a new game he helped invent. But in defense, Cavett, a former gag writer, can fall back on old material. Once, he said, when he was out of work, he used to write dirty jokes for kids to use on Linkletter's TV House Party...