Word: pitchman
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Dates: during 1970-1979
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...hard to turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts...
...result is that these traditional homes of the small saver are fairly scrambling for deposits. New customers are being lured by both familiar freebies (toasters, tickets to shows) and new appeals. For example, New York's big Bowery Savings Bank (assets: $5 billion) now has its longtime pitchman, Yankee Slugger Joe DiMaggio, asking folks to take money out of stocks and put it into thrift accounts because it is "a calmer investment." And at some banks, depositors wanting to make sizable withdrawals have found themselves practically grilled by officials about their reasons for doing...
This season, more than 10 million taxpayers will go to H. & R. Block with all the gusto of visiting the dentist. So it is rather appropriate that Henry Bloch, 56, the chief executive and prime-time TV pitchman, looks like a small-town tooth driller. He is a direct, plain-spoken Midwesterner in a brown suit and brown shoes, the type of fellow for whom the word unpretentious was invented. For his prodigious charities and civic good works, fellow citizens named him Mr. Kansas City, but he hides most of his trophies and awards in a small, dark closet...
...card business, and the reason that the newcomers are prepared to sell checks without a fee, lies in the "float"-all that money from checks that have been bought but not yet cashed. The check issuer has free use of the funds. Thus American Express's pitchman, Karl Maiden, urges returning vacationers to keep their unspent checks in their pockets as "emergency money"-and his campaign is working nicely. Although no firm returns are in yet on the Maiden campaign, American Express studies indicate that people already keep approximately $1 billion in cash stashed away for rainy days...
Andrus' instincts lie in the right direction for such challenges. The father of three, a cheerful but bumbling golfer, and a pitchman who has used national TV to sell Idaho potatoes, Andrus will bring the flair to his job−and some of the earthy common sense−that has been little seen since the departure of Walter Hickel...