Word: pitchman
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Dates: during 1990-1999
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...American celebrity. Hustling Pepsi on TV -- in the foxy company of a trio of backup singers hovering over the keyboard, dispensing flash-point smiles -- may do wonders for the soda, but it does tend to sell soul a bit short. It's tough to be a genius and a pitchman at the same time, especially when the TV spots contain more concentrated energy than your last half-dozen albums...
...Clinton vended optimism; now he must become a pitchman for austerity. He sold the nation a miracle product, All-New Hope: it gives you cleaner, cheaper government with a fresh minty flavor. But if it doesn't get the stains out, the electorate's high hopes could sour into despair. Then the man called ( Hope will become the man called Hype -- nothing more than a baby-boomer Babbitt. All the big stars and better angels will leave him out in the spotlight, stranded, unmasked...
...cares about. So Dan Quayle hates Murphy Brown. Bush wants families to be "more like the Waltons and less like the Simpsons." Clinton, who does a better impression of Bush's prissy drawl than he does of Elvis, promotes his campaign with the unwipe-offable grin of a pitchman on a late-night infomercial. Newt Gingrich calls the Democrats' family-values policy the "Woody Allen plank...
First came protests against Joe Camel, a raffish advertising character that has attracted teenagers to Camel cigarettes. Now furious grownups are opening new fronts in the wars for dollars and youthful minds. Incensed by plans for a Fox network cartoon series that would star Chester Cheetah, a pitchman for Frito-Lay's Chee-tos snacks, Action for Children's Television and six other groups last week asked the FCC to bar the program. While Fox said it will not show spots for Chee-tos during the series, ACT said the program itself would amount to a commercial and would violate...
...this highly manipulative? Of course. "They really know how to push our hot buttons," says copywriter David Lusterman of San Anselmo, Calif. "I'm very jaded." Counters pitchman Jayme: "Junk mail gives everyone the chance to say, 'Yes, I exist. They're still writing to me -- and dammit, I wish they'd stop...