Word: pitchman
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Dates: during 1990-1999
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Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
NAME: Spike ("He Got Game") Lee AGE: 42 OCCUPATION: Director, Nike pitchman BEST PUNCH: Asked at a press conference about Charlton Heston's involvement with the N.R.A., Lee joked that Heston should be shot "with a .44-cal. bulldog" pistol...
NAME: Charlton ("He Got Guns") Heston AGE: 74 OCCUPATION: Actor, N.R.A. pitchman BEST PUNCH: After unamused Representative Dick Armey castigated Lee, a bemused Heston said, "He gave me a big laugh... If he wants to take a shot...
Drawing upon his experience as a professional pitchman (Hertz) and murder defendant (Trial of the Century), O.J. SIMPSON has taped a series of ads for Justice Media, a lawyer-referral service. Simpson says the offer to appear in the television commercials interested him because the ads are aimed at minorities, who often don't have enough money or connections to get first-class attorneys. "The main thing I have learned is you can't walk into a courtroom without competent legal representation," Simpson told the Associated Press. The ads have yet to appear, but Justice Media plans to sell them...
...estimates that 5 million prescriptions have been written. The company's stock has risen from 75 11/16 in January to 116 as of last Friday (slightly down from its peak of 121 3/4). Sales may get a boost when a new ad campaign begins next year featuring that charismatic pitchman Bob Dole...