Word: pitchman
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...would a man turn down $40 million per year in endorsements? The word from Jordan's people is that Mike wants to concentrate on his career as an entrepreneur; that like the player who wants to coach or the actor who wants to direct, he wants to go from pitchman to businessman. Others see it as an act of smart management - Jordan's a part owner of the Washington Wizards, and it certainly doesn't help player morale that their nonplaying boss is still the most heavily endorsed guy on the team. But it seems, above all, that the move...
...college he was energetic and full of promise. As a pro he was dominant, a winner, a tough-minded, fierce-talking leader of men. As a pitchman he was smooth and charismatic. As a movie star he held his own with an animal...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
NAME: Spike ("He Got Game") Lee AGE: 42 OCCUPATION: Director, Nike pitchman BEST PUNCH: Asked at a press conference about Charlton Heston's involvement with the N.R.A., Lee joked that Heston should be shot "with a .44-cal. bulldog" pistol...
NAME: Charlton ("He Got Guns") Heston AGE: 74 OCCUPATION: Actor, N.R.A. pitchman BEST PUNCH: After unamused Representative Dick Armey castigated Lee, a bemused Heston said, "He gave me a big laugh... If he wants to take a shot...