Word: pitchman
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Drawing upon his experience as a professional pitchman (Hertz) and murder defendant (Trial of the Century), O.J. SIMPSON has taped a series of ads for Justice Media, a lawyer-referral service. Simpson says the offer to appear in the television commercials interested him because the ads are aimed at minorities, who often don't have enough money or connections to get first-class attorneys. "The main thing I have learned is you can't walk into a courtroom without competent legal representation," Simpson told the Associated Press. The ads have yet to appear, but Justice Media plans to sell them...
...estimates that 5 million prescriptions have been written. The company's stock has risen from 75 11/16 in January to 116 as of last Friday (slightly down from its peak of 121 3/4). Sales may get a boost when a new ad campaign begins next year featuring that charismatic pitchman Bob Dole...
After centuries of bad p.r., Death has a media strategy. And its chief spin doctor is named Kevorkian. He's too demonic to be an ideal pitchman. When he bent over Youk with a syringe and asked, "Sleepy, Tom?," the image was bloodcurdling. But he has an unerring sense of what excites journalists--and incites prosecutors. Three days after the 60 Minutes story aired on CBS, Kevorkian got what he had explicitly wished for: he was charged with first-degree murder. Though he has been acquitted three times of helping patients end their life, this time he crossed a significant...
Start with the pain. 'Cause we all know pain is what makes things funny. So start with the hurt, back when comic-actor-author-ad pitchman Chris Rock was li'l Chris from Bed-Stuy, just another black kid from a poor black neighborhood bused to another poor section of New York City because the school there was mostly white. Go back to the white kids spitting on him, week after week, calling him n______ this, n______ that, picking fights. And poor white kids, he says, are tough. They're not like your suburbanized white kids; they got all this...
Through such fans Jordan has, according to FORTUNE magazine, added $10 billion to the economy. What makes him a perfect pitchman for absolutely anything (Nike, Gatorade, McDonald's, Oakley, Rayovac, WorldCom...) is that he wins. While his skills were once those of Baryshnikov, age and triple-teaming defenses have grounded him. So, like Sinatra after he lost his crooning voice, Jordan, with delimited skills, developed an even better game. Through practice, his fadeaway jumper, passing and defense are twice as good as when he started in the league. During the last seconds of the play-off series with the Pacers...