Word: pitchman
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...Commission was heard from. Now that Reagan is an announced candidate, said a spokesman, TV stations might have to give Ford equal time if they broadcast any of Reagan's 50-odd films, or even reruns of Death Valley Days, on which he was a narrator and occasional pitchman for 20 Mule Team Borax...
...royal tour. Ali has become one of the most readily recognized individuals in the world. Since he inaugurated his gaudy Third World road show with a knockout of George Foreman a year ago in Zaïre, he has parleyed with Presidents and sheiks. What's more, his pitchman's prattle and irrepressible posturing have never failed to captivate the common...
...Finley's ideas are not brash enough, he peddles them with a pitchman's flair. When he wanted to press for adoption of the orange ball at one league meeting, he showed up wearing a traffic cop's phosphorescent orange glove. Every time he wanted to talk, he waved the glowing glove over his head...
...former U.S. Congressman and Goldwater running mate, who disappeared into obscurity and Lockport, N.Y., after the 1964 G.O.P. debacle, was picked by American Express as a log ical pitchman for its new advertising campaign. The theme: "American Express tells them...
...companies are lavishly promoting their rebate programs. Chrysler, which is saddled with the heaviest backlog of unsold cars and was first to begin offering rebates, is spending one-fourth of its $50 million annual ad budget on a series of video spots featuring TV Pitchman Joe Garagiola in a carnival setting urging viewers to hurry, hurry, hurry to their nearest dealer. Lincoln-Mercury commercials have Green Bay Packer Coach Bart Starr sincerely touting Ford's $200 to $500 giveaways. Dealers round the country are jumping in with their own brands of salesmanship and showmanship-some of them bizarre...