Word: pitchman
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Just Another Whistle Stop, for example, at first sounds like a good driving rock song. From beside a train, a man-like a carnival pitchman-looks out at a street where a boy is pursued by screaming police sirens and flashing lights and warns, "People, people where do you go/Before you believe in what you know?" The pitchman offers a trip away from all this, and the song becomes a rhythmic invitation to salvation aboard a train en route to glory. The Shape I'm In bids to be the album's most popular cut. A jaunty tune...
Because the differences among so many competing products are as vague as a pitchman's promise, many agency officials believe that some exaggeration and clutter are inevitable. BBDO's Maneloveg argues that exaggeration is a part of doing business and does no real wrong to the consumer. "Advertising," he says, "is what made America America." Taking a somewhat different tack, James Durfee, president of Carl Ally, Inc., believes that much advertising is gross, but that it often reflects the society it serves. Advertising could be improved, he says, if the agencies refused to knuckle under to insensitive advertisers...
...Pied Piper of physical fitness" is how he styles himself, but the man of Hamelin could never hold a flute to the Rev. Bob Richards. At 43, the former Olympic pole-vault champ and Wheaties pitchman is jogging and biking 3,000 miles across the U.S. in a one-man campaign "to get Americans off their duffs," as he puts it, and impress upon them the need for health-giving exercise. Last week, having already swum the turbulent Colorado River and trotted across the Rocky Mountains, he was in Indiana, heading relentlessly eastward toward New York. "At every stop," says...
...time he was 18, Edward Leo McMahon Jr. had been a pitchman for eight years. He was the genuine article, too, peddling merchandise on the sidewalks: "Folks, I'm gonna show you the Morris Metric Slicer. Two dollars is the price on the box, but forget the two dollars. I'm talking about one dollar, and I'm throwing in the onion slicer and the juice extractor." When Ed talked, the folks listened. And when they listened, they usually bought...
...Among those appearing at the ball will be Hugh O'Brian, Roger Williams, Lionel Hampton, Tony Bennett, Carson, James Brown, Connie Francis and Joel Grey and the George M! company. At the end Dinah Shore will sing America the Beautiful with the three service academy glee clubs. Says Pitchman McMahon: "That's gotta be Heartland, U.S.A...