Word: pitchman
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...which he stars as a frontier preacher. Its title: God, Guns and Guts. Richards himself is no longer active as a minister, but he remains a religious man who believes that "you have to have faith to achieve." How does that square with his role as a breakfast-food pitchman? Describing his work as "just straight selling of good food," Richards says he has made it clear to General Mills that "I would never say anything in the ads I didn't believe in." The company needn't worry. Bob Richards starts every day with bacon, eggs...
...takes quite a pitchman and a lot of positive thinking to describe the recent Buddhist riots not as a threat of overthrow, but as a "test of Premier Ky's statesmanship;" or to view Ky's autocratic ousting of General Thi, as "the emergence of democratic leadership." Thi had to go, the Ambassador, asserted, "because he didn't represent the majority." The majority of the Vietnamese people? he was asked. "No, the majority of the military leaders...
...humor. It offers dozens of stand-up comics a month (on such as the Ed Sullivan and Johnny Carson shows), and some 30 situation comedies every week. As the word fun becomes more and more an adjective, the comic is also spilling over into the commercials; where once the pitchman raved supreme, he now adds a light or whimsical touch to ads-in Buster Keaton's Ford-truck plugs, for example, or Bert Lahr's potato-chip commercials and Jack Gilford's Cracker Jack spiels. The comedians soften the sale-and they frequently outshine the programs...
...Pitchman & Lion. Along the Eastern seaboard, Rheingold beer, once notorious for a stupefying parade of look-alike Miss Rheingolds, has switched to a vigorous ethnic pitch. Its commercials now show Negroes, Jews, Greeks, Irish and other minority groups enjoying themselves at parties, quaffing beer when they get too tired to dance. Rheingold then shrugs at its new-found success with its now famous tag line: "We must be doing something right...
...nuts-and-bolts field of truck selling, Ford has chosen gentle Silent Film Veteran Buster Keaton as its pitchman. In one new commercial, Keaton fills up a truck with furniture only to find that he has left out a live lion...