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...first white disk jockeys to play these "race records," as they were known in the industry, was Cleveland's Alan Freed, a flamboyant, rapid-fire pitchman who sang along with the records, slamming his hand down on a telephone book to accentuate each beat. Borrowing a phrase used in several rhythm-and-blues songs, Freed christened the music "rock 'n' roll." Gradually, the big beat began to take hold...

Author: /time Magazine | Title: Rock 'n' Roll: The Sound of the Sixties | 5/21/1965 | See Source »

...assassination, he has plunged into the presidency with a headlong velocity. No man in the White House has ever moved faster. Few have managed to brand their personality on the presidency so quickly and so indelibly. Corny as johnnycake, folksy as a country fiddler, persuasive as a television pitchman, he is also both efficient and effective, and he can already count several considerable achievements in his brief Administration...

Author: /time Magazine | Title: The Presidency: The American Dream | 5/1/1964 | See Source »

Under the FTC's plan, a TV pitchman might have to say: "Pall Mall's natural mildness is so friendly to your taste"-and then add "Cigarette smoking is dangerous to health. It may cause death from cancer and other diseases." Or a newspaper ad might read: "Not Too Strong, Not Too Light, Viceroy's Got the Taste that's Right . . . Cigarette smoking is a health hazard: the Surgeon General's committee on smoking and health has found that 'Cigarette smoking contributes substantially to mortality from certain specific diseases and to the overall death...

Author: /time Magazine | Title: Tobacco: The Washington Hearings On Cigarette Labeling | 3/27/1964 | See Source »

...surging. It begins with a colorful scene of indulgence peddling, the churchly abuse that first roused Luther's ire. With drums beating, trumpets blaring and cash boxes gaping, the porcine, goggle-eyed monk Tetzel (Peter Bull) dips a grasping tentacle into every pocket as he makes a carnival-pitchman's promise of pardon for sins committed or intended by persons living or dead, provided one buys a letter of indulgence. After Luther nails his 95 theses to the Wittenberg door, he is summoned by the papal legate Cajetan (John Moffatt). Cajetan is a sly Roman cat who hopes...

Author: /time Magazine | Title: Theater: A God-Intoxicated Man | 10/4/1963 | See Source »

Novelist Herbert Gold, 39, has as cruel an eye for human foibles as Hieronymus Bosch, but his heart is awash with love of the world. At his best, this has made him a kind of romantic poet turned pitchman for the seamy side of life. Miraculously blending hip talk, shop talk, tough talk and the rumpled jargon of half-educated America, Gold often makes fun of the grotesques-con men, carnival barkers, sleazy hotel managers-who are his favorite characters. But he never treats them as victims of society. Their small limbo worlds take on the likeness of the great...

Author: /time Magazine | Title: Books: The Square Triangle | 4/26/1963 | See Source »

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