Word: pitchman
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...Oldtime Pitchman. As it turned out, Marinotti's hard-driving leadership was more than enough for the job. Unlike other war-stricken Italian firms, Snia Viscosa never took a penny in American aid. Marinotti sold the company's skyscraper headquarters in Milan, converted other negotiable assets into cash, trimmed payrolls and expenses. Without going into debt or accepting government handouts, Snia Viscosa was producing 55,000 tons of fiber annually by 1947 (present production: 135,000 tons annually). But with productive capacity vastly greater than Italy's consumer market, Snia Viscosa had to export or topple...
Peddling his yarn like an oldtime pitchman, Marinotti personally established new markets in India, South Korea and Russia (where his ability to outdrink the Russians proved a great advantage). To get around customs barriers, he set up subsidiaries in Spain, France, South Africa, Mexico, Argentina and Brazil. To cut rising costs, Snia Viscosa spent more than $30 million on new plants, pushed production of its own raw materials, power and machinery. Marinotti expanded the company's experimental research center, put 400 technicians to developing a full line of artificial fibers to compete on world markets...
Marty Faye, 35, is a short, brash Chicago pitchman who believes that the surest way to make good in TV is to get the people to hate you. In his two months as proprietor of Marty's Morgue, a local interview show over Chicago's station WBKB. he has cheerfully managed to provoke daily threats of violence; in addition, he has brought down around his balding head the wrath of the town's teenagers, who bombard him with up to 1,00 letters a week for butchering their sacred cows...
...Around the World in 80 Days) Todd turned up last week as a guest lecturer at the Harvard Business School. Todd's message: "Showmanship has left show business. Everywhere there are businessmen who are better showmen than we who say we're in show business." Though ex-Pitchman Todd is no man to tell a tip (crowd) what it does not wish to hear, there was no doubt that he had a point. As U.S. business gets bigger and more competitive, there is no business like showy business. To make even a small noise takes a big drum...
Instead of the deputy, a stranger (Burt Lancaster) comes to supper-a rip-roaring young buckaroo, part prophet and part pitchman, with the natural force of a Kansas twister and much the same blowhard approach. The stranger soon has the house in an uproar and Lizzie's head in a whirl with his promise to bring the rain their crops need, and with his threat to awaken the love her heart fears and longs for. Price: $100. "Electrify the cold front!" he cries. "Neutralize the warm front! Barometricize the tropopause!" Says Lizzie: "Bunk!" But the rainmaker has an answer...