Word: pitchman
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...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
...years, millions of Americans have seen television ads featuring artificial heart inventor Robert Jarvik touting the benefits of the cholesterol-lowering medication Lipitor. No longer. On Monday, Lipitor's maker, Pfizer, decided to pull the $139 million campaign after a Congressional committee raised questions about Jarvik's qualifications as pitchman...
Manning is also a polished pitchman. In his myriad commercial campaigns--Sprint, MasterCard, DirectTV, ESPN--he manages to seem both sincere and dryly funny. "Mothers out there would buy milk from him," says David Carter, executive director of the U.S.C. Sports Business Institute. "They're not going to have a negative reaction to this guy." Plus, the ads are genuinely entertaining. In a MasterCard commercial, Manning, reversing the roles of peppy fan and star athlete, shouts "You're still the man" at a waitress who has dropped dishes, and tells a clumsy moving team, "All right, guys, they...
...advertising, too, veered off course. Signing up the rapper Common as a pitchman was a play for teen consumers, but analysts point out that it might have been better to forget that fickle demographic and win back folks who remember the Gap in its heyday. Meanwhile, Pressler missed his chance to remind people in their 20s and 30s how hip the Gap could be. (Remember the thrilling Jump & Jive khaki-campaign holiday spots?) Pressler launched two entirely new brands-- Forth & Towne, a midpriced line aimed at baby boomers, and Piperlime, an online shoe store--instead of working to make...
...first saw Brown?s act in Philadelphia, probably at the Uptown Theatre, in the late '50s. He came on, and the place instantly got hotter. He prowled the stage, shrieking with the intensity of a tent-show shaman and the knowing hyperbole of a carny pitchman. All this mere prelude to the extended climax of ?Please Please Please,? his first hit, which back then was fresh off the R&B charts...