Word: pitchman
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...Soviets are relying more and more on the pitchman techniques of Madison Avenue to win Western hearts and minds, particularly those in Europe caught uneasily between the two superpowers. Once invisible Soviet officials now stage on-the-record press briefings for Western reporters. The courtly spokesman for the Soviet Foreign Ministry, Vladimir Lomeiko, laces his commentary with quotes from George Bernard Shaw and deftly cuts off other Kremlin officials when they begin to bluster...
...than 60,000. Graham zigzags across the country blithely suggesting that the U.S. could build SDI (he loathes the term Star Wars) with today's off-the-shelf technology. While Graham may be the most zealous of the pro-SDi salesmen, he is an amateur compared with its leading pitchman, Ronald Reagan. The pro-SDI forces count on the President's uncanny ability to convince the public that good old American hard work and know-how can make any dream come true...
Marco Testa MILAN'S PITCHMAN...
Forget Spock. WILLIAM SHATNER'S new wing man is...Ben Folds? The Priceline.com pitchman has teamed with the piano-pounding rocker on a pop album due in October. Shatner's first record, a 1968 spoken-word effort that became an icon of classic camp, earned him Folds' respect--and a duet on the hipster's 1998 album. Now cerebral crooners like Aimee Mann and Henry Rollins will pitch in on Shatner's CD. "Ben told me to tell the truth," says Shatner, who wrote most of the lyrics. "I hope it's musically valid." The record's title does suggest...
...rejected on the grounds that he would be more valuable as a fellow traveler (a rumor Reagan blithely denied to Morris in 1987). By the early '50s, though, Reagan had turned firmly and forever to the right. His confidence as a speaker and SAG boss nudged him into pitchman and executive roles--first as the host of TV's General Electric Theatre and Death Valley Days, then as Governor and President...