Word: pitchman
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Most people--oh, let's just say it--most normal people find Steven, the Dell computer pitchman, extremely irritating and would rejoice at never again having to hear him say, "Dude, you're getting a Dell." But others--and not just shut-ins --are curiously attached to Steven (played by Ben Curtis). These people turned inconsolable last week upon hearing murmurs that Dell was retiring him from its campaign. The "Paul is dead"--like controversy erupted when Dell unveiled new ads and only one featured Steven. Dell explained that it was simply trying out a few new options and that...
Less-true words have rarely been spoken. The adventurer, played with noble, doomed optimism by Branagh, is a shoeshine-and-a-smile pitchman nonpareil, hawking his expedition to dowagers and businessmen, whose names he promises to plant on newfound territories. He even lends his name to an Antarctic-themed dog-food ad. He finds funding, a ship--the Endurance--and a crew, selling them on their chances despite the encroachment of World War I and a thickening ice pack. And after the ship gets trapped in the ice, he uses his dogged charisma to lead 27 freezing men as they...
...independent voters who will decide most of the close congressional contests coming this fall. That means even a small helping of Rudy could turn or win late-closing races in key states. And the G.O.P.'s new data could help the party decide where to deploy its promising pitchman. Giuliani, whose post-Sept. 11 leadership has landed him a $3 million book deal, a knighthood from the Queen of England and speaking offers galore, is likely to get even more exposure. Expect his face to be a regular in paid TV spots this fall...
DIED. DON TENNANT, 79, advertising jack-of-all-trades who helped create Tony the Tiger, Kellogg's venerable Frosted Flakes pitchman; of heart failure; in Los Angeles. Tennant worked for 20 years at Chicago's Leo Burnett agency, serving as copywriter, artist, TV-commercial director, jingle writer and creative director. Among his creations: the catchy Pillsbury slogan "Nothin' says lovin' like somethin' from the oven...
Bill Clinton has turned up almost everywhere since leaving the White House--but as a pitchman for a facial-care product? It sure looks like him (sitting next to someone who bears a shakier resemblance to Hillary) in a commercial for Rejuveface, airing several times a day on Chinese TV. It's actually just two actors impersonating the former First Couple to hawk the skin treatment, which sells in Chinese department stores for $350 and purports to eliminate "ugly pustules" with tiny electric shocks...