Word: pitchmen
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Dates: during 1960-1969
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...inevitably as fallout follows the bomb, so have come profiteers, pitchmen, manufacturers of products that prove ineffective. "Lifesaving kits" contain a salve supposed to cause radiation to ricochet harmlessly off the body; in fact, no salve, ointment or grease has the slightest value as a fallout protector (neither does any of several brands of "antiradiation pills"). Jerry-built shelters bear the slogan "CD-approved" or other meaningless legends; actually, the OCDM approved nothing, merely set the standard for shelters. A widely advertised "fallout suit," selling at the rate of 500 a week for $21.95 each, actually provides no more protection...
...face it, commercials not only are the best quality things shown over TV because of the money spent on them, but they are the most immoral thing in the country. Americans have a genius to believe morality only deals with sex. But when kids, turned into walking pitchmen by commercials that mix jingles with nursery rhymes, find out commercials are untrue, which they usually are, they come to think anything that comes out of that box is baloney-even the President...
...sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer-and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise, the labels got switched during...
...tried to sell a pill to these lyrics yet, but any day now, some adman may. The U.S. is smack in the middle of a folk-music boom, and already the TV pitchmen have begun to take advantage of it. Pseudo folk groups such as the Kingston Trio (see SHOW BUSINESS) are riding high on the pop charts, and enthusiasm for all folk singers-real or synthetic-has grown so rapidly that there are now 50 or so professional practitioners making a handsome living where there were perhaps half a dozen five years ago. Last week, in far from mute...
...used not to buy the election ("We're running for President, not for sheriff," snorted a Kennedy aide) but to finance a razzle-dazzle, all-out fight. In the last 72 hours Kennedy poured out $40,000 for radio and television time. Then there were such shrewdly employed pitchmen as Franklin Roosevelt Jr., who exploited New Deal nostalgia to good effect...