Word: pitchmen
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Dates: during 1960-1969
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...Hang-Up. The games get trickier in other courses. More than 55 companies have each paid a minimum $6,300 to send more than 10,000 salesmen through the 25-hour "professional selling skills" course. In small groups of six or so, the pitchmen analyze realistic, tape-recorded selling situations, then break off for "roleplay" sessions with "pretend" customers. The students soon overcome what Xerox's Ted Lee says is the salesmen's major hangup: "Most salesmen hate to ask for a final sales commitment because they are afraid of getting turned down...
Announcer's Voice Off-Screen: Problems? Wondering how to present your product to the consumer? (Executive nods sadly.) Let me introduce you to TV's newest and most popular pitchmen: the Homelies. They come in all misshapes and off-sizes. (CUT TO rapid sequence shots of Homelies' anatomies.) Bulbous noses! Flabby jowls! Weak chins! Retreating hairlines! Bloated waistlines! They've got everything! Everything that it takes to sell merchandise! Why? (Executive mouths words why, why, why.) Because they're real people! They're believable! They're your next-door neighbors, faces...
DIRECTIONS (ABC, 1-1:30 p.m.). The crassly commercial side of Christmas is sniped at in a play that finds Santa Claus bedeviled by consumer researchers and pitchmen...
...week with pitches for everything from insurance to home repairs. "Insults are useless," argued McDaniel. So, too, are unlisted numbers (now used by 20% of private subscribers in Los Angeles), he said, because they inconvenience friends, often cost more ($6 a year in New York) and still leave pitchmen able to get the number by renting a "reverse" (street) directory from the phone company...
Bedtime Story is a witless, one-joke soporific concocted by a pair of usually wide-awake Hollywood pitchmen. This time out, Producer-Writer Stanley Shapiro (Lover Come Back, That Touch of Mink) and Co-Author Paul Henning have pitched a Mickey to the comic muse. Story unfolds against rear-projection views of the Riviera, where a bogus Highness (David Niven) and an ex-U.S. Army corporal (Marlon Brando) pool their resources to squeeze a living out of wealthy women such as Dody Goodman, an Omaha madcap just born to be trimmed. The thieves fall out, of course, when they...