Word: pitchmen
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...used not to buy the election ("We're running for President, not for sheriff," snorted a Kennedy aide) but to finance a razzle-dazzle, all-out fight. In the last 72 hours Kennedy poured out $40,000 for radio and television time. Then there were such shrewdly employed pitchmen as Franklin Roosevelt Jr., who exploited New Deal nostalgia to good effect...
...Many Pitchmen? One of the biggest reasons for the high cost of medicines is the growing army of salesmen. The major drug firms employ an estimated 20,000, or one for every ten physicians, and they make 18 million calls a year to get doctors to prescribe and druggists to stock their products. Is this necessary? No, said Dr. Louis Lasagna, head of clinical pharmacology at Johns Hopkins. Too many new drugs, he said, often are "not as good as what they replace...
...lion extolling Calo Cat Food and for a series of still pictures backed up by a sophisticated ballad ("Some girls think summer means stockings goodbye. If that's your trick you're an unhip chick") plugging Chemstrand nylons. Unfortunately for U.S. admen, their prize TV pitchmen were not entered in the Venice competition. Explained Ray Goulding, who plays Bert Piel: "They don't dig beer over there. And it's hard to get a head on a bottle of Chianti...
...Caught with their rate cards down, network pitchmen faced the official opening of the new TV season with time on their hands. At week's end NBC was still trying to find sponsors for 4¼ unsold nighttime hours; CBS needed someone to pick up the tab for &; ABC was stuck with 4¾. Competition is so keen that both CBS and NBC are willing to peddle one-shot time spots...
...section will report "Show Biz" in all its phases. It will include news, trends and personalities of movies, theater, television, nightclubs, pop music. It will report on the more offbeat corners such as carnivals and beauty contests. And it will cover the vast supporting cast of pitchmen-the Madison Avenue mills that turn out commercials, as well as the Hollywood moguls who create new stars. While TIME'S regular THEATER and CINEMA sections will continue to review new plays and movies, SHOW BUSINESS will report the news of big and little theaters, of slick Broadway productions and progressive university...