Word: pitchmen
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...success of ABC as a third network, competing with NBC and CBS for sponsors,' has led to all sorts of secret deals and cut-rate shenanigans, as the TV pitchmen try to sell their big fall programs. But the shortage of the advertising dollar, argues West Coast TV Writer Carroll Carroll, one Variety contributor, is not half so serious as the shortage of talent. "There is not enough creative brainpower alive today to keep the TV monster intelligently or even satisfactorily nourished. The result is that TV has become the world's No. 1 copycat." Most...
...exactly what the doctor ordered. "For my patients, I recommend . . ." says one white-smocked huckster. As most viewers know but some do not, a genuine doctor or dentist is highly unlikely to risk his professional standing by engaging in such blatant commercialism. In perennial attacks on the phony pitchmen, the American Medical Association had long complained of these crass abuses. Last year the National Association of Broadcasters ordered that actors could go on impersonating scientific types only if the words "A Dramatization" were superimposed on the pitch for at least ten seconds. Advertisers obliged-but the caveat in print proved...
Some of the critics came out on the side of the stuffy clergymen. Wrote Film Critic Robert Muller of the Daily Mail: "Has religion entered the marshmallow age? Is the Church in the queue with the rest of the pitchmen who clamor for our attention?" Despite such attacks, British TV is evidently trying to step into what it considers a spiritual vacuum in Britain. Other religious TV shows: a puzzled panel of youngsters alternating bouts of rock 'n' roll with questions to the Moderator of the Church of Scotland ("Why isn't it just as good...
...Auto Rating, Inc. were-as the admen promised-roomier, lower and more powerfully propelled than ever before. To some of the spectators who crowded the dunes and gabbled knowingly of racing cams and fuel injection and four-barrel carburetors, the competition was a sporting event. To auto-industry pitchmen, it was the beginning of a multimillion-dollar campaign designed to keep a performance-happy public popeyed and buying...
...Gaudy Pitchmen. The show was the joint effort of some of the most gaudy pitchmen in the fight racket. There was ancient Jack Kearns, owner and groom to seven whilom world champions, the man who took so much money out of Shelby. Mont, when Jack Dempsey beat Tommy Gibbons in 1923 that he almost broke the town. There was fat Jack Solomons of London, the ex-fishmonger, determined to give the brawl some real English class. There was a Canadian mining promoter named David Rush, a talented sport with an improbable aptitude for turning penny stocks into folding money...