Word: pitchmen
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...billion), the three-way marriage mostly represents more of a good thing, taking it from sixth to first place in the agency rankings. BBDO has been on a roll. It won top awards last year for its Pepsi ads. Last week Pepsi signed one of its most celebrated pitchmen, Singer Michael Jackson, to a new $10 million three-year contract, the largest such deal for a single product in advertising history...
...watched an ad," says Miami's Philip Auerbach. His firm spends $3 million annually on advertising and gets back eight times that much in resulting fees. That kind of return, added to last week's Supreme Court decision, bodes ill for those already tired of listening to lawyer pitchmen. "The only way to sell legal ads," warns Auerbach, "is to beat the clients over the head so they scream your name in their sleep...
Prosecutors say telephone oil-lease pitchmen swindled...
...Government has become one of the biggest advertisers in America. This year the Potomac's pitchmen will probably spend some $200 million through advertising agencies on Madison Avenue and elsewhere in the U.S. That is less than a third of what No. 1 advertiser Procter & Gamble, with its 70 consumer products, might spend this year. In the last tally for 1981, made by Advertising Age, the Government ranked 26th among all advertisers, just behind Ralston Purina (pet foods) and just ahead of Unilever (detergents and toiletries). The Government spent $189 million that year, 8.3% more than in 1980, despite...
...country, TIME correspondents found the financial world in an unprecedented upheaval over the decline of traditional savings programs and the rise of complicated new ways of investing money at unheard-of interest rates. Says Denver Bureau Chief Richard Woodbury: "Never before have there been so many options or persuasive pitchmen telling you where to park your money." While walking to the office every morning, New York Financial Correspondent Frederick Ungeheuer found that interest rates posted outside banks were changing so fast they reminded him of "numbers inserted on the old railroad departure and arrival boards." Says Senior Editor George...