Word: pitchmen
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...likely target, C.O.G. evangelists are preaching a sexual-freedom line unusual for the Jesus movement. Masturbation and premarital sex, for example, are now only sinful if indulged in "too much," like "hiking, swimming or exercising too much." Polygamy is also condoned, though not recommended. In Stoke-on-Trent, C.O.G. pitchmen greet the uninitiated temptingly: "Want to read something sexy, something that'll turn you on?" Elsewhere, they take a different line: recent C.O.G. immigrants to France, where their name is les Enfants de Dieu, have taken Berg's advice to woo Roman Catholics, whom he admires as doctrinaire...
Rotund Andy Granatelli, chairman of STP Corp., has become one of television's most familiar-indeed, unavoidable-commercial pitchmen, touting his much criticized engine-oil additive as the "racer's edge." A little more than a week ago, Granatelli, 50, got the razor's edge when his board of directors abruptly cut him loose and replaced him with John J. Hooker Jr., entrepreneur and sometime politician. Hooker was hand-picked by Derald H. Ruttenberg, chairman of the widely diversified Studebaker-Worthington Inc., which owns a controlling interest in STP. The keenly publicity-conscious Granatelli was almost...
...other country quite matches the U.S. in the razzle-dazzle, freewheeling preaching of its religious pitchmen, and perhaps none of those preacher-salesmen is more bizarre than the Rev. Frederick J. Eikerenkoetter II, better known as "Reverend Ike." One trait especially distinguishes Ike from the others: his clear-eyed, unabashed love of money and other things material. TIME Correspondent Timothy Tyler heard that note loud and clear as he recently followed Reverend Ike from Los Angeles to Houston. Tyler's report...
...film Doctor Dolittle, Rex Harrison warbled about how nice it would be to talk to the animals, chat with the cheetahs or have a hippopotamus to tea. The doctor would probably be overjoyed leafing through the U.S. press lately. Peering out of countless ads are all kinds of animal pitchmen...
Adults who complain about the noisome clutter of commercials on television might think themselves lucky after watching programs beamed at children. American youngsters are beguiled, bullied and often bamboozled by a fury of hard-sell promotions featuring vigorous pitchmen like Captain Crunch, Tony the Tiger and Fred Flintstone. On Saturday mornings about half of the nation's children aged two to eleven watch television cartoon shows. The National Association of Broadcasters' code allows these nonprime-time programs to be freighted with up to 16 minutes of plugs an hour; on prime-time features for adults, the limit...